Importance of Branding in your Business

Vivifive Designs
1 min readDec 1, 2022

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As Tom Goodwin said, “Brands are essentially patterns of familiarity, meaning, fondness and reassurance that exist in the minds of people” A brand is far more beyond than just a name, logo and a tagline. Branding is a process of creating a distinct identity. In a Digital world where everything is just a swipe left, Branding is what helps a business stand out from the crowd. To do this, one should invest in creating a strong brand. There are many areas that contribute in the development of a strong brand including Digital Marketing, Customer service, Excellent Graphic Designing, website development. Hence branding your business is important as it’s crucial element in making a memorable impression.

Key Takeaways
-Branding not only creates an identity for the business but also builds trust, create loyal customers.
-Branding, when done correctly can represent brand’s ethos, vision and mission.

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Vivifive Designs

I’m Vedprakash Arya, a Creative Designer with expertise in Logo Design, Packaging Design, Industrial Design, Design Thinking, Branding, UI and UX